Wella Koleston Perfect ME+ 4/71 - Medium Ash Brown

Wella’s purest permanent hair colour ever with ME+ technology Koleston Perfect is the first professional hair color brand to feature breakthrough technologies boasting: Pure, balanced color results with natural depth and shine ME+ reduces the risk of developing a new allergy to hair color (for people not allergic to hair colorants) Reduce the formation of free radicals for irresistible hair quality (valid for Koleston Perfect with Pure Balance Technology) Simple 1:1 mixing ratio Up to 100% grey coverage Up to 5 levels of lift Free of animal derived ingredients (Doesn’t apply to KP Special Blondes) Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. Ingredients: Aqua/ Water/ Eau, Cetearyl Alcohol, Propylene Glycol, Dicetyl Phosphate, 2-Methoxymethyl-p-Phenylenediamine, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Ammonia, Sodium Sulfate, Steareth-200, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Resorcinol, Xanthan Gum, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Parfum/ Fragrance, 2,4-Diaminophenoxyethanol HCl, CI 77891/ Titanium Dioxide, Disodium EDTA, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 4-Amino-2-Hydroxytoluene.